Skiers admire the view across a valley of clouds at Verbier, 1964.
(Photo by Slim Aarons/Hulton Archive/Getty Images)
Perspex, 60x60cm
Rolex The Impossible Collection (2nd Edition) - Assouline
For more than a century, Rolex has established itself as the most coveted and legendary watch brand in the world. A Rolex evokes many things: the quintessence of the luxury watch, a tool of power for actors, the symbol of the passage to adulthood. New labels appear, styles come and go, but the brand at the top never changes. Still a record-breaker – Paul Newman's Daytona was sold at auction by Phillips in New York in October 2017 for $17.8 million – it's no surprise that Rolex is the most collected watch brand in the world. This second edition volume includes never-before-seen images of the world's rarest timepieces.
